Once upon a time, merchants who wished to have a virtual store front would have to make do with instructing customers to contact them directly via email, telephone, or even via mailed correspondence in order to place an order. But with the continuing evolution of websites has come a lot of automated processes, including the automation of transactions. From basic purchases to the application of gift cards, coupons, and special promotions, today’s selection of shopping cart software packages can handle just about anything you throw at them.
If you’re on the fence about whether or not your small business is ready for a virtual shopping cart, here are some points to consider:
even if you’re not yet selling products, you may want to in the future; now’s an excellent time to prepare your website for future plans
integrated shopping cart solutions don’t just make it easy for your customers to navigate your website and buy your wares; these software packages also make it easy for you to track sales, returns, and inventory in general
your competition is most likely using an all-in-one shopping cart solution – so why aren’t you?
Manually processing orders from just a handful of customers is no big deal, but what happens if your business grows and grows and suddenly you’re swamped with dozens or even hundreds of orders per day? Entering in customers’ information — names, addresses, credit card information, and requested items — can be a tedious process, and handling these processes over and over the “old-fashioned” way can result in boredom, carelessness, and mistakes – and mistakes can cost you customers, which in turn can cost you your reputation and impact your overall success. So upgrade to an automated shopping cart today!
Still not convinced? Do yourself a favor and explore the websites that explain how shopping cart packages and other merchandising tools work. Many of these websites offer live demos, so you can see at a glance how these software systems will work not just for you, but for your customers, too!