Whilst we would all love to have a huge corporate sized marketing budget available to us so that we could plaster our brands everywhere, it is not a realistic option for many businesses. Marketing therefore has to be approached in a more practical way. Here are some suggestions for making the most of that budget.
Make the Most of Social Media:
Social networking and media is worth its weight in gold if handled correctly. It is always worth taking advantage of them and setting up pages and groups relevant to your marketing strategy. It is the best way of communicating upcoming events, spreading the word about special offers and promotions and drawing people in by word of mouth. When it is done by someone with knowledge and skill it is a sight to behold and can bring a lot of new custom your way. You can approach this by employing someone with the relevant skill set or asking friends and family if you are a small business. Nowadays, there is often someone in many people’s circles that knows a little bit about the workings of social media. If you are more serious about using this properly, expert companies like Ocere are always happy to lend a helping hand.
Make the Most of Networking Opportunities:
Networking can be an invaluable activity. Speaking to other business people and getting an alternate viewpoint on things can give you new ways to approach your marketing activities. They can also provide you with recommendations for professionals who can help you develop your marketing in the direction that you want it to go. Networking is also particularly good from a support mechanism point of view and other businesses are often happy to promote you and your services so long as you are willing to return the favour.
Use local People and Events to Your Advantage:
People naturally tend to support local businesses. Use local fairs and events to promote special offers and services within the local community. It is a good way to spread word of mouth about what you can offer. There is also often local press at events and if you can provide them with a meaningful story, a mention in the local press can do your marketing wonders and bring new people to you. Have a story which people can relate to and you will gain their interest.
So you do not need to have a huge marketing budget to do good things. Sometimes it is just as much about attitude as anything else. Some common sense and a bit of knowledge will get you some of the way too. So make the most of what’s out there and get people to come to you.