Every year, accommodations of all kinds and sizes experience an off peak season. This is when business is slow, making it the perfect time for proprietors to tick off a few things on their to-do list. Preparing your establishment for the coming crowd when peak season rolls around should be your top priority. This way you can impress your current guests and ultimately attract more. Consider the following suggestions to get started.
Build reliable connections
When you network with other businesses in the tourism and hospitality industry, you can add more value to your patrons and increase profits. For instance, you could offer discounted tickets for local attractions or all-inclusive tour packages. This often leads to better client experiences. In other words, it would be a win-win situation for all parties involved.
Establish a referral scheme
You should encourage your satisfied customers to refer their family and friends to stay at your establishment. Offer them an incentive, such as a promotion code for free stuff, which could be used during online reservations. Word-of-mouth can be your most powerful marketing tool so take advantage of it as much as possible.
Use every opportunity to up-sell
Persuade people to spend a little more by mentioning about carefully thought-out extras, like complimentary breakfasts for those joining the day tour. To boost awareness of these amazing deals, make sure to post them in the rooms, preferably on the night stands. If you are looking for a way to present these deals in an appealing manner or specifically for guest information folder options, click here to visit Smart UK.
Make the move to go green
Many consumers are becoming more mindful of their impact on the environment. Support them in their cause by making eco-friendly changes to your operations. You can start by switching to LED lighting from halogen. Such bulbs consume less energy yet last much longer than the alternative. Another tip is having your janitorial or housekeeping team use organic or non-toxic cleaning products.
Offer festive cheer
During any holiday season, most guests want to feel more at home with a small Christmas tree, a bowl of Easter eggs, or other appropriate décor. For a more special touch, you can perhaps hire a band to play tunes suitable for the time of year. It would be a good idea if you could have your staff wear themed costumes as well.
Start welcoming pets
You might not feel friendly towards cats, dogs, and other animals but the same cannot be said for many travellers. If possible, add a facility for catering to the needs of pets so you can attract a different kind of customers and even be in a position to charge a little extra for your rooms. You may ask relevant authority groups or organisations for any advice or suggestions.
Turn to the tips listed above for inspiration on improving your lodgings for the sole purpose of boosting revenue. Though most of them will require you to spend, you can be sure that you’ll get a nice return on your investment in the long run. If the off-season has already started in your area, you should set to work as soon as possible.