If you own a small business, you are no doubt constantly on the lookout for new ways to market your business. Attracting new customers and retaining current customers is a full-time job in itself. And, of course, if you’re a small business owner, you almost surely don’t have a huge amount of money to spend on marketing and finding new customers. So what’s the solution? Low-cost marketing methods that get the attention of both current and new customers. And yes, believe it or not, such a thing really does exist. Here are a few cheap marketing techniques you can use to gain the attention of current and potential customers.
Have Coupons or Discounts
The best way to get or retain customers is to get them to use your business. Once that is achieved, they’re hooked; assuming your business really is a good one, they’ll keep coming back. One of the best ways to get people to use your business is by offering coupons or discounts, because everyone loves feeling like they’re getting something for free, even when they’re not. For instance, if your small business is a bookstore, you can find a venue (such as the library) where you give away $5 discounts for your bookstore. People will be compelled to use their discounts to get their “free” items. Of course, books cost more than $5, meaning these people will end up actually spending money at your store. By offering discounts, you take advantage of a basic human trait: people love feeling like they’re getting a good deal.
A great way to get people interested in your business is by simply giving away samples of whatever it is your business provides. People will almost always accept free samples (you can give them away at grocery stores, farmers markets, etc.,), and what better way to spread the word than by giving samples to as many people as you can reach? Giveaways are a great way to increase your clientele, not just because they attract people, but because it also helps generate discussion about your business. Just make sure your giveaways are legal and not misleading.
Sponsor a Good Cause
Another way to market your small business is to let people know that you care about your community. Sponsor an event such as a holiday food drive or a cancer awareness walk. By sponsoring something like this (which does not cost a lot of money), you not only get your business’s name out there, you attach it to something positive and charitable. It’s a great way to get people to support what you do as a business.
Partner With Other Businesses
A great way to grow your customer base is to attract another business’s customer base as well. The best way to do this is to partner with another business for some event, because this introduces you to the other business’s clientele. For instance, if your small business is a brewery, have a beer and burger event with a local hamburger joint. That will attract customers from the other business and introduce them to yours.
With these tips you should be able to market your small business successfully and cost effectively.
This article was written by Richard Craft, an MBA student who hopes to help you and your business succeed. He writes this on behalf of Excalibur Exhibits, your number one choice when looking for a great trade show booth design. Check out their website today and see how they can help you stand out at trade shows!