Many physicians are now beginning to create their own blogs while others are busy in running their site without even knowing the importance of SEO and the right ways to implement it.
Aside from familiarising themselves on how do sales funnel services by Result Driven SEO works, a doctor has to study about on-page SEO if he really wants to boost up his patient’s volume. This simply refers to things that you can make on the website in order for you to rank higher. You can do several ways to achieve your goals for your website and most of these methods rely on on-page optimization.
The following are the important on-page optimization technique, which can help you get what you want for your career online:
- Page Title
This is one of the vital SEO elements in your site. When talking about page title, make sure that every pages and posts pertaining your website has its own authentic title and that include the primary keywords. Good choice of words will help in creating a unique title page for the site.
- Meta Descriptions
Most people tend to forget including meta descriptions in their site’s pages. Just like how keywords are important, meta descriptions are also to every content in the website. These descriptions are used in the search results once the page is listed in the search engines.
- URL Structure
The URL structure is a high consideration in for each pages as this creates a better crawling. In this case, it is recommended that the URL structure must be short in order for the page to perform better. Short URLs appears to perform faster in gaining search engine results.
As a rule of thumb, URL must contain the targeted keywords as it help in the performance of the site.
- Keyword Density
Since related keywords in the content are imperative, the keyword density must also be taken into consideration. The density assists in the search engines to work according to what the content is about.
Yet, it is not advisable that keywords are repeated excessively within the content. To prevent being banned by search engines, maintain a keyword density of 2 to 5% only. This is to avoid the risk of keyword stuffing which may cause consequence or penalties to the site.
- Internal Linking
People are often mistakenly think that links from the other websites are the ones that only count. Internal linking is also a great way to improve the site and the website pages. It does not only aid in helping the visitors in navigating smoothly throughout the site, it assures too that the site is correctly crawled permitting the search engines to locate all the pages of your website.
There are several techniques that on-page optimization can help your site.
There you have it – on-page optimization techniques which can greatly help your website rank in SERP. You just have to study them carefully to make the most out of them. But it is not that easy especially if you are into a veterinary website design from Online Marketing for Doctors as it needs you to be more focus and technical.
If that’s the case, find a reliable and growth-driven company who is willing to boost your patient volume and grow your medical practice.